Marketing Data Analytics Specialist

3 days ago


Copenhagen, Copenhagen, Denmark Conference Manager Full time
About this Opportunity

We are seeking a Marketing Operations Specialist to join our Marketing team and drive business growth through data-driven insights.

This role involves implementing, maintaining, and optimizing performance marketing tracking, ensuring seamless data collection and actionable insights to drive growth.

  • Performance Marketing Tracking: Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager and data layers.
  • Advanced Tracking: Configure Google Tag Manager containers, tags, triggers, and variables.
  • Web Analytics and Performance Monitoring: Ensure accurate data tracking for platforms such as Piwik and Google Ads.
  • CRM Integration and Attribution: Optimize CRM lead tracking and attribution.

The ideal candidate is a proactive team player who can analyze data and provide insights to drive business growth, having:

  • Proven experience in managing performance marketing tracking.
  • Strong expertise in Google Tag Manager, Piwik/Google Analytics, and Google Ads conversion API.
  • Experience working with CRM systems like SugarCRM.
  • Hands-on experience with Meta Pixel and other ad platform tracking.


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