Data-Driven Marketing Specialist
6 days ago
Pareto Securities AS is seeking a skilled CRM Specialist to join our team. This role will focus on enhancing customer experiences and driving loyalty through data-driven marketing strategies.
Job DescriptionThe successful candidate will be responsible for developing and implementing our direct-to-consumer (DTC) CRM strategy to maximize customer retention and lifetime value. Key responsibilities include:
- Developing and implementing Liewood's DTC CRM strategy to maximize customer retention and lifetime value.
- Defining and executing subscriber recruitment strategies to expand our newsletter and club membership.
- Collaborating with Paid Media teams to implement lead generation campaigns.
- Creating and implementing loyalty strategies to enhance customer engagement, retention, and increase Customer Lifetime Value (CLV).
- Managing the CRM data and technical platform to ensure efficiency, compliance, and scalability.
The ideal candidate will have a strong understanding of CRM tools and email marketing platforms, as well as excellent analytical skills to interpret customer data and optimize marketing strategies.
- Monitoring key CRM metrics, analyzing customer behavior, and generating insights for continuous improvement.
- Tracking and reporting on the performance of campaigns and automated flows, adjusting strategies accordingly.
- Setting and overseeing budgets, KPIs, and profitability targets.
To succeed in this role, you will need:
- 3+ years of experience in CRM, email marketing, or a related field, preferably in the lifestyle or retail industry.
- Strong knowledge of CRM tools and email marketing platforms.
- Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.
- Ability to turn insights into action, driving tangible business results.
- Exceptional communication and collaboration skills to work across teams.
- Self-starter with strong project management abilities — able to handle multiple priorities simultaneously.
- Creative problem-solving mindset with a consumer-oriented, commercial approach.
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