SEO Specialist

2 days ago


Copenhagen, Copenhagen, Denmark candidatedatabank by 4selection Full time

At candidatedatabank by 4selection, we are seeking an experienced SEO Specialist with expertise in both Chinese and English search engine optimisation. The ideal candidate will have a deep understanding of Chinese search engines, including Baidu, Sogou, and Shenma, as well as Google SEO strategies.

About the Role:

This role is crucial for businesses looking to expand their online presence across both Western and Chinese digital landscapes, ensuring that content ranks effectively on both local and global search engines.

Key Responsibilities:
  1. Conduct thorough SEO research and strategy development for both Google and Chinese search engines (Baidu, Sogou, Shenma, etc.) to ensure high visibility in relevant markets.
  2. Optimise website content, metadata, and on-page elements for bilingual audiences in Chinese and English, ensuring search engines properly index and rank content.
  3. Implement technical SEO best practices, including website speed optimisation, mobile-first indexing, and structured data implementation.
  4. Develop and execute backlink strategies suitable for both Western and Chinese markets, ensuring compliance with Chinese digital regulations.
  5. Monitor search engine algorithm updates and adjust strategies accordingly to maintain strong search performance.
  6. Collaborate closely with content creators, marketing teams, and developers to enhance SEO performance while ensuring cultural accuracy in content targeting Chinese audiences.
  7. Utilise SEO analytics tools such as Google Search Console, Baidu Webmaster Tools, Ahrefs, SEMrush, and 360 Webmaster to track performance and generate data-driven insights.


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