Bilingual Search Engine Optimisation Specialist

2 days ago


Copenhagen, Copenhagen, Denmark candidatedatabank by 4selection Full time

We are looking for a highly motivated and experienced Bilingual Search Engine Optimisation Specialist to join our team at candidatedatabank by 4selection. The ideal candidate will have expertise in both Chinese and English search engine optimisation, with a deep understanding of Chinese search engines and Google SEO strategies.

About the Position:

This role is crucial for expanding our online presence across both Western and Chinese digital landscapes, ensuring effective content ranking on local and global search engines.

Main Tasks:
  1. Develop and implement comprehensive SEO strategies for both Google and Chinese search engines (Baidu, Sogou, Shenma, etc.) to achieve high visibility in relevant markets.
  2. Optimise website content, metadata, and on-page elements for bilingual audiences in Chinese and English, guaranteeing proper indexing and ranking by search engines.
  3. Implement technical SEO best practices, including website speed optimisation, mobile-first indexing, and structured data implementation.
  4. Design and execute backlink strategies suitable for both Western and Chinese markets, adhering to Chinese digital regulations.
  5. Stay up-to-date with search engine algorithm updates and adjust strategies accordingly to maintain strong search performance.
  6. Work closely with content creators, marketing teams, and developers to enhance SEO performance while ensuring cultural accuracy in content targeting Chinese audiences.
  7. Use SEO analytics tools like Google Search Console, Baidu Webmaster Tools, Ahrefs, SEMrush, and 360 Webmaster to track performance and generate data-driven insights.

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