VP of Digital Strategy and Innovation

4 days ago


Copenhagen, Copenhagen, Denmark Pandora AS Full time

**Our Mission:**

To give a voice to people's loves and deliver exceptional customer experiences through innovative digital marketing solutions.

Responsibilities:
  • Develop and Execute Digital Marketing Strategy: Create and execute a comprehensive digital marketing strategy that aligns with our overall goals and brand vision. This includes enhancing our global brand presence, driving customer engagement, and increasing sales through elevated brand execution, always-on media pressure, and a superior omni-channel customer experience.
  • Lead Digital Customer Experience: Develop and lead a robust digital customer experience across all markets, ensuring a seamless and personalized experience for customers. This involves curating communication in line with our brand strategy and campaigns, building loyalty and retention online programs, and supporting geo-expansion markets as needed.
  • Work with Cross-Functional Teams: Collaborate with cross-functional teams, including e-com, D&T, and Creative organizations, to ensure cohesive and integrated marketing efforts.
  • Measure Performance and Drive Growth: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns and inform decision-making. Analyze key performance indicators (KPIs) and metrics to optimize marketing strategies and drive business growth.


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