VP, Consumer Insights

The VP of Consumer Insights & Analytics plays a critical role in fostering a culture where data-driven consumer shopper insights are central to decision making and innovation at Pandora. As a newly created position reporting to the CMO, the role has a unique opportunity to forge a global function across 10 global clusters and create lasting impact by building a high-performing team that will influence strategic decisions across product innovation, brand positioning, and commercial growth. Based in Copenhagen, Denmark, within the Pandora Global Marketing Office, you will report directly to our CMO and collaborate closely with key stakeholders, including the Cluster General Managers, SVP Go-To-Market, and the Chief Commercial Officer. Your leadership will inspire collaboration across our global teams, driving collective success through shared goals, and actionable insights with a strong foundation in technology and AI.

What are the key deliverables of the role?

1. Strategic Insights Leadership: Define and lead Pandora's global consumer insights vision, ensuring alignment with long-term corporate priorities. Drive a deep understanding of consumer behavior, integrating insights to shape innovation, brand strategies, and commercial initiatives.
2. Global Team Building: Assess current team capabilities and develop a high-performing, diverse, and globally aligned insights organization. Implement a structure that promotes cross-market collaboration and knowledge sharing to address both global and local business needs.
3. Data-Driven Impact: Build advanced analytics frameworks, enabling predictive and prescriptive modeling to anticipate future market trends. Drive digital transformation in consumer insights, establishing real-time tools and dashboards for on-demand insights.
4. Cultural Relevance: Develop frameworks to ensure brand campaigns resonate across varying cultural landscapes, incorporating inclusive and localized strategies. Maintain thought leadership by forging partnerships with leading academic and industry experts to stay at the forefront of innovation.
5. Program Execution: Create a multi-year consumer insights roadmap, linking research initiatives to business performance metrics.
6. Cross-functional collaboration: Collaborate with cross-functional leaders to ensure consumer insights are embedded in product development, marketing, and sales strategies. Increase retail excellence efficiency by increasing store conversion.

What are the ideal leadership capabilities?
As our new VP, Consumer Insights & Analytics, we envision a leader who embodies the following:

1. Strategic Vision: Establish clear, innovative directions for the future of consumer insights within Pandora's evolving landscape. Evolving new approaches harnessing the power of AI.
2. Drive Results: Translate insights into actionable plans that deliver tangible growth and measurable business outcomes.
3. Collaboration: Build and maintain strong partnerships across global teams, inspiring collective success through shared objectives.
4. Resilience: Navigate complex organizational and market challenges, maintaining focus and adaptability under pressure.

How will the ideal candidate differentiate their performance?
This is an exciting opportunity to play a key leadership role in a global brand with a strong cultural presence and a rapidly growing influence in the fashion and jewelry industry. We are looking for a dynamic and strategic leader who will differentiate themselves by demonstrating the following capabilities:

1. Future-Focused Strategy: Deliver insights that anticipate consumer needs and market shifts, positioning Pandora as a trend leader.
2. Integrated Leadership: Successfully integrate insights into Pandora's broader business strategies, creating alignment across functions and geographies.
3. Culture of Insights Excellence: Build an enduring legacy by embedding a culture where data-driven insights are central to decision-making and innovation.

Background and critical experience:

1. Consumer goods, jewellery, fashion, or retail industries, focusing on premium brands.
2. Senior leader in Consumer and Market Insights within a global organization, driving data-driven decision-making and growth strategies.
3. Extensive global and regional experience, successfully balancing HQ strategy with local execution.
4. 15+ years in Consumer Insights, Market Research, or Analytics, with a proven track record of driving business growth through actionable insights.
5. Extensive experience in leveraging data, analytics, and behavioral sciences to inform business decisions and strategies.
6. Demonstrated success in creating and deploying innovative tools and methodologies for consumer understanding and market analysis.
7. Significant leadership experience (10+ years), including managing diverse, global teams, mentoring, and organizational restructuring.
8. Strong ability to align insights with corporate objectives, translating complex data into clear business strategies.
9. Expertise in emerging channels, category visioning, and driving data-centric strategies across multi-market landscapes.
10. Education in Marketing, Data Science, or related fields (preferred).

Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply. We look forward to hearing from you We process applications on a continuous basis, which is why we encourage you to send your CV and cover letter as soon as possible. You can also read more about Pandora on our corporate site

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people's loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.