Data Analytics Team Lead
1 week ago
Company Overview
">- As a digital transformation partner, Publicis Sapient helps established organizations get digitally enabled and serve their customers better. We combine strategy, consulting, customer experience, agile engineering, and problem-solving creativity to unlock value through a start-up mindset.
We are looking for a highly skilled Manager Data Analytics who possesses exceptional strategic, analytical, and technical expertise, along with strong stakeholder management, communication, and presentation skills. You will play a key part in our evolving Data & Insights practice.
Your primary responsibilities will include crafting comprehensive data strategies, generating actionable insights, and developing compelling data narratives. You will also be responsible for designing and delivering measurement frameworks, performance plans, and executive-level presentations that clearly demonstrate the impact of our marketing activities.
Main Responsibilities
- Analyze business needs, define requirements, and build data strategies that drive impactful, data-driven decisions.
- Develop and steer the organization's data strategy, including architecture, reporting, analytics, and AI/machine learning.
- Create clear, visual data frameworks and KPI definitions for measuring performance.
- Manage and maintain a knowledge repository for third-party insights and research.
- Facilitate workshops to brainstorm and develop complex data solutions.
- Promote a test-and-learn approach for optimizing web performance, media investments, and product features.
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