Lead Generation Strategist

1 week ago


Copenhagen, Copenhagen, Denmark TimeLog AS Full time

About the Position:

As a Lead Generation Strategist at TimeLog A/S, you will be responsible for developing and executing data-driven growth marketing strategies to drive revenue growth. This role involves designing, executing, and optimizing demand generation campaigns in collaboration with an external marketing agency.

Key Responsibilities:
  • Develop and execute lead generation strategies that improve lead volume, quality, and conversion rates.
  • Work closely with Sales and Revenue Operations to refine MQL-to-SQL definitions, lead scoring, and sales alignment.
  • Identify new growth channels and tactics, including paid media, organic strategies, account-based marketing, and conversion rate optimization.

You will leverage growth hacking techniques, automation, analytics, and campaign optimization to ensure marketing efforts directly impact revenue goals. Collaboration with external marketing agencies is essential in this role.

The ideal candidate has proven experience in growth marketing, performance marketing, or demand generation in a B2B SaaS or technology-driven environment. Strong expertise in lead generation, paid media, ABM, SEO, and marketing automation tools is required.



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