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Marketing Operations and Analytics Expert
2 weeks ago
About the role:
We are seeking an experienced Marketing Operations Specialist to join our growing team at Conference Manager. As a key member of our marketing team, you will play a critical role in implementing and optimizing our performance marketing tracking strategy.
Your primary responsibility will be to design and implement a comprehensive tracking solution that captures key datapoints across our entire customer journey. This includes integrating with paid advertising platforms (LinkedIn, Google, Meta), our website, Google Tag Manager (GTM), and CRM system.
You will work closely with our marketing and development teams to ensure seamless data collection and actionable insights to drive growth. Key responsibilities include:
- Tracking Implementation: Implement and maintain tracking solutions across all digital touchpoints using GTM and data layers.
- Google Tag Manager Management: Configure GTM containers, tags, triggers, and variables for advanced tracking.
- Data Layer Management: Configure data layers and work with developers to enhance tracking capabilities.
- Attribution Modeling: Develop and refine multi-touch attribution models to provide actionable insights into marketing effectiveness.
- Troubleshooting & Quality Assurance: Regularly audit tracking setup to resolve discrepancies, ensure data integrity, and troubleshoot implementation issues.
