Marketing Strategy Lead
1 month ago
Copenhagen, Denmark
Overview: We are seeking an experienced Senior Marketing Strategist to join our team at Saxo Bank A/S. As a key member of our Marketing Strategy team, you will play a pivotal role in shaping and executing marketing strategies that drive growth, enhance brand presence, and align with our business objectives.
Responsibilities:
- Strategy Development: Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies that meet our business goals.
- Data-Driven Insights: Utilize data analysis to inform strategic decisions, optimize marketing efforts, and measure campaign performance.
- Campaign Execution: Oversee the planning, execution, and performance of multi-channel marketing campaigns, ensuring consistency in messaging and brand voice across all platforms.
- Team Collaboration: Work closely with Media Planning, Brand & Design teams, and local marketing colleagues to integrate marketing strategies with overall business strategies.
- KPI Management: Establish Key Performance Indicators (KPIs) to measure marketing initiative effectiveness and provide regular reports to senior management.
- Brand Enhancement: Maintain and enhance Saxo Bank's brand identity, ensuring all marketing materials reflect our values and mission.
- Innovation and Creativity: Stay abreast of industry trends and emerging technologies, proposing innovative marketing ideas and strategies.
Requirements:
- Educational Background: Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
- Experience: Minimum 5 years of experience in a strategic marketing role, preferably within a marketing agency or financial services industry.
- Language: Professional proficiency in English is required; Danish is not mandatory but considered an advantage.
What We Offer:
- A competitive estimated salary of $80,000 - $120,000 per annum, commensurate with experience.
- An opportunity to work with a purpose-driven organization that values diversity and inclusion.
- A dynamic work environment with opportunities for professional growth and development.
About Us:
Saxo Bank A/S is a leading online trading and investment firm with a global presence. We value innovation, collaboration, and continuous learning, providing our employees with opportunities to grow and succeed.
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