Marketing Strategy Lead

1 month ago


Gentofte, Gentofte Kommune, Denmark Saxo Bank AS Full time
About the Role

Copenhagen, Denmark

Overview: We are seeking an experienced Senior Marketing Strategist to join our team at Saxo Bank A/S. As a key member of our Marketing Strategy team, you will play a pivotal role in shaping and executing marketing strategies that drive growth, enhance brand presence, and align with our business objectives.

Responsibilities:

  • Strategy Development: Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies that meet our business goals.
  • Data-Driven Insights: Utilize data analysis to inform strategic decisions, optimize marketing efforts, and measure campaign performance.
  • Campaign Execution: Oversee the planning, execution, and performance of multi-channel marketing campaigns, ensuring consistency in messaging and brand voice across all platforms.
  • Team Collaboration: Work closely with Media Planning, Brand & Design teams, and local marketing colleagues to integrate marketing strategies with overall business strategies.
  • KPI Management: Establish Key Performance Indicators (KPIs) to measure marketing initiative effectiveness and provide regular reports to senior management.
  • Brand Enhancement: Maintain and enhance Saxo Bank's brand identity, ensuring all marketing materials reflect our values and mission.
  • Innovation and Creativity: Stay abreast of industry trends and emerging technologies, proposing innovative marketing ideas and strategies.

Requirements:

  • Educational Background: Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
  • Experience: Minimum 5 years of experience in a strategic marketing role, preferably within a marketing agency or financial services industry.
  • Language: Professional proficiency in English is required; Danish is not mandatory but considered an advantage.

What We Offer:

  • A competitive estimated salary of $80,000 - $120,000 per annum, commensurate with experience.
  • An opportunity to work with a purpose-driven organization that values diversity and inclusion.
  • A dynamic work environment with opportunities for professional growth and development.

About Us:

Saxo Bank A/S is a leading online trading and investment firm with a global presence. We value innovation, collaboration, and continuous learning, providing our employees with opportunities to grow and succeed.



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