Strategic Marketing Lead

2 days ago


Gentofte, Gentofte Kommune, Denmark Saxo Bank AS Full time
About Saxo Bank A/S

We are a leading online trading and investment firm, seeking a highly skilled Strategic Marketing Lead to join our team in Copenhagen, Denmark.

Job Description

As a Strategic Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategies to drive growth, enhance brand presence, and ensure alignment with our business objectives.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Craft and execute marketing strategies that align with Saxo Bank's business goals and enhance our market position.
  • Market Research and Analysis: Utilize data to inform strategic decisions and optimize marketing efforts.
  • Campaign Management: Oversee the planning, execution, and performance of multi-channel marketing campaigns, ensuring consistency in messaging and brand voice across all platforms.
  • Collaboration: Work closely with our Media Planning and Brand & Design teams to support our local marketing colleagues across 15 countries. Ensure marketing strategies are integrated with overall business strategies. Foster strong relationships with key stakeholders.
  • Performance Tracking: Establish KPIs and metrics to measure the effectiveness of marketing initiatives. Provide regular reports and insights to senior management.
  • Brand Management: Maintain and enhance Saxo Bank's brand identity, ensuring all marketing materials reflect our values and mission.
  • Innovation and Creativity: Stay abreast of industry trends and emerging technologies. Propose and implement innovative and creative marketing solutions.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
  • A minimum of 5 years of experience in a strategic marketing role, preferably within a marketing agency or marketing role within the financial services industry.
  • Professional proficiency in English is required. Danish is not mandatory but will be considered an advantage for this role.
Benefits

We offer a competitive salary of approximately €65,000 per year, depending on your experience and qualifications.

You will also enjoy a range of benefits, including:

  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • The chance to work with a leading online trading and investment firm.
  • A generous holiday allowance.


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