Senior Brand Insights Manager

2 weeks ago


Billund, Denmark LEGO Gruppe Full time

**About Us**

The LEGO Group is a global leader in the design, manufacture, and marketing of high-quality, innovative toys and products that stimulate children's creativity. Our mission is to inspire children's creativity through play.

We are seeking an experienced Senior Brand Insights Manager to join our Global Insights team. This role will be responsible for leading all communication and content consumer research journeys for the LEGO masterbrand, from early stage discovery to post-launch analysis.

As a Senior Brand Insights Manager, you will be a thought leader in impactful brand communication and content. You will inspire, challenge, and drive transformational opportunities, innovating and piloting new methods to enhance LEGO brand storytelling.

Key Responsibilities:

  1. Develop and implement strategic plans to enhance communication and content insights through media and audience research.
  2. Collaborate with the Business Partner Insights, Brand Strategic Insights, Culture, D&I, and Data Platforms teams to land comprehensive, impactful, progressive, and forward-thinking recommendations.
  3. Track and measure success metrics and progression, post-campaign evaluations to improve comms campaigns in future.
  4. Establish and identify external partners for collaboration, use, and extend existing key partnerships to enhance masterbrand communication and content in collaboration with GI Comms Research lead.
  5. Work as a true partner (agile, flexible, mature, willing to challenge) with Global Insights Business Partners and internal partners to define insights and research needs that are in line with and further support the overall communication strategy.
  6. Contribute to the development of business cases and pitches to secure funding and resources for projects and initiatives.

About the Role

This is an excellent opportunity for someone who thrives in a collaborative, global environment, working across teams, cultures, and time zones. The ideal candidate will have a strong background in research, consultancy, or insights management, with experience in translating insights into business impact.

What We Offer

We offer a competitive salary and benefits package, including a generous colleague discount, bonus scheme, and enhanced paid leave options. We also provide resources and benefits to nurture physical and mental wellbeing, opportunities to build community and inspire creativity, and a hybrid work policy with an average of 3 days per week in the office.



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