Head of Mobile App Optimization Specialist
5 days ago
Driversnote is a product-centric SaaS company that automates and simplifies tedious tasks for its customers. We have over 2.5 million users across more than 50 countries, and our goal is to help them save time and money.
We're a small team: 13 in product, 8 in marketing, and 10 in operations & support. At Driversnote, you will enjoy the benefits of working at a company with a clear product-market fit and a strong focus on customer success. Our independence ensures that we always align our decisions with the best interests of our customers and employees.
The ProductTo our users, Driversnote is primarily a free mobile app they find via an app store and install for automated mileage tracking. They often start with motion-based tracking, become aware of free user limitations, and eventually become paying customers with an iBeacon for improved trip tracking.
Though our product is oriented towards small businesses, we have a B2C-like relationship with many users. We are gradually moving into traditional B2B space, requiring further product enhancements.
The OpportunityYou'll join a dedicated marketing team focused on search marketing, including ASO. Our success has been thanks to our ability to rank in Google Play and Apple App Store, as well as advertising efforts. Now, it's time to hire someone who can take ASO even further.
In some markets, we have practically won ASO-wise, but conversion rates can be improved. In other markets, we need to improve rankings and get more downloads. There are also markets where we haven't launched yet, but we have plenty of appetite to do so.
Your primary responsibility will be improving rankings and maximizing downloads on Google Play and Apple App Store while ensuring continued growth on both platforms. We already have people working part-time on ASO, and designers and copywriters are available to support your work.
The Role- You will work on everything related to ASO (≈ 50% of your time): keyword research across multiple markets, optimizing app listings through A/B tests, monitoring rankings, championing reviews and ratings, and improving peer group benchmarking metrics.
- You will assist in or spearhead new marketing activities (also ≈ 50%). These could include CRO initiatives, SEO projects, performance marketing initiatives, copywriting assistance, and other related tasks.
You must have:
- At least 5 years of experience in marketing, likely within performance marketing, SEO, paid search, CRO, or similar fields.
- At least 3 years of hands-on experience with ASO and a track record of growing organic traffic from both Apple App Store and Google Play.
- A fair amount of experience with app listing A/B tests.
- In-depth knowledge of app store algorithms and proficiency with tools like AppTweak/App Annie/data.ai, Google Play Console, and Apple Search Ads.
- Excellent analytical, structured, and results-driven approach to work.
- Fluency in English and excellent communication & writing skills.
It would be nice if you had:
- Experience producing high-quality copy or designs for ASO.
- Familiarity with localization and translation to many markets.
- Experience working with BigQuery & Looker Studio or similar data tools.
- Previous experience in SaaS and familiarity with key metrics like MRR, CAC, CLV, churn, etc.
We believe in eliminating work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage while providing peace of mind that nothing is forgotten and all rules are followed.
We're product-led, focusing our work on the end-user and optimizing for bottom-up adoption. People's use of our product leads to our growth. We sell through our product and as self-service, investing in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.
We're lean and data-driven, trying to get a deep understanding of the problems we're solving. However, we acknowledge that we often can't predict the outcome of our work. So, we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we don't believe in detailed plans for more than three months ahead.
What We OfferAt Driversnote, you'll be part of a talented team that's fun to be around. You'll have ample opportunity to influence decisions at all levels and learn from a team of experienced entrepreneurs and tech professionals. We'll set aside resources for independent skill development to help you grow and develop your career.
We work in a relaxed environment with great coffee, cozy Friday drinks, and awesome events. We offer a healthy work-life balance along with a competitive salary and all the benefits you'd expect.
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