Head of Search Optimization
3 days ago
About Us
At Driversnote, we're on a mission to simplify work-life hassles and help people focus on what matters. We achieve this by automating tedious tasks, like mileage documentation, while providing peace of mind that nothing is forgotten and all rules are followed.
We're a product-centric company that focuses on end-user needs, leading to bottom-up adoption. Our marketing efforts target individuals with a need, guiding them to our product through self-service. We invest in customer success instead of outbound sales.
We believe in a lean and data-driven approach, experimenting with short build-measure-learn cycles to understand problems and their solutions. This means we prefer long-term, compounding investments over short-term gains, allowing us to take the time to go in-depth with our work.
The Role
You'll be working closely with our small, dedicated marketing team to improve our rankings and maximize downloads on Google Play and Apple App Store. As Head of ASO, you'll be responsible for keyword research across multiple markets, optimizing app listings through A/B testing, monitoring rankings, championing reviews and ratings, and improving peer group benchmarking metrics.
In addition to ASO, you'll assist in or spearhead new marketing activities, such as CRO initiatives, SEO projects, performance marketing, and e-commerce initiatives. Your expertise will help drive growth and user engagement, making you an essential part of our team.
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