Global Brand Experience Lead
3 days ago
**About Pandora A/S:**
Pandora is a leading jewelry brand that specializes in designing, crafting, and marketing high-quality jewelry made from recycled silver and gold. Our mission is to inspire self-expression and allow people to share their stories and passions through meaningful jewelry.
Job Description:This role will focus on developing and executing a comprehensive digital marketing strategy to enhance our global brand presence and drive customer engagement. The successful candidate will be responsible for leading the transformation to a customer-centric, data-enabled, digital ecosystem where customer interactions are curated and personalized based on available data.
- Develop and Implement Digital Marketing Strategy: Create and execute a digital marketing strategy that aligns with our overall goals and brand vision. This includes enhancing our global brand presence, driving customer engagement, and increasing sales through elevated brand execution, always-on media pressure, and a superior omni-channel customer experience.
- Lead Digital Customer Experience: Develop and lead a robust digital customer experience across all markets, ensuring a seamless and personalized experience for customers. This involves curating communication in line with our brand strategy and campaigns, building loyalty and retention online programs, and supporting geo-expansion markets as needed.
- Collaborate with Cross-Functional Teams: Work closely with cross-functional teams, including e-com, D&T, and Creative organizations, to ensure cohesive and integrated marketing efforts.
- Analyze Data and Inform Decision-Making: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns and inform decision-making. Analyze key performance indicators (KPIs) and metrics to optimize marketing strategies and drive business growth.
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Global Branding Specialist
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