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Kids Digital Experience Lead
3 weeks ago
The LEGO Group: A Culture of Play and Innovation
We're a company that believes in the power of creativity and imagination to change the world. Our culture is built on the idea that everyone deserves to feel safe, valued and included.
Job Overview
We're looking for a skilled Marketing Manager to lead our kids' marketing efforts. This is an exciting opportunity to develop and execute innovative marketing campaigns that drive acquisition and engagement across our kids' digital experiences.
Your expertise in media strategies and execution will be crucial in delivering results-driven marketing initiatives. You'll work closely with cross-functional teams to craft and deploy high-impact campaigns that captivate young LEGO fans.
Key Responsibilities
- Develop the kids' engagement marketing plan to drive kids into our ecosystem and digital experiences, encouraging them to engage with our franchises and become LEGO Insiders Club members.
- Build standout creative and flawless user journeys for outstanding campaigns.
- Collaborate with LEGO Global Franchise and Our LEGO Agency (OLA) to integrate campaigns into the digital ecosystem.
- Serve as the LEGO Insiders Club brand guardian, ensuring visual consistency and strategic messaging.
- Partner with Analytics and Acquisition Leads to optimize user acquisition and inform marketing plans.
Requirements
- Experienced marketer with a proven ability to develop, communicate and execute a marketing strategy across multiple touch-points, brand strategy execution, visual identity implementation, and digital marketing.
- Expertise in developing media strategies and executing media campaigns for marketing initiatives to drive acquisition.
- Deep understanding of digital ecosystems and user behaviour patterns.
- Data-driven professional with strong analytical capabilities and insights-based decision making.
- Demonstrated success navigating matrix organisations and managing complex stakeholder networks.
- Exceptional storyteller and communicator who has the ability to influence diverse stakeholders across all seniority levels.
- Strong creative judgement with ability to evaluate and enhance creative concepts effectively.
What's in it for you?
- Family Care Leave: We offer enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount: We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus: We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
