Digital Growth Strategist
4 days ago
We are looking for a highly skilled Online Growth Manager to join our dynamic and innovative growth company. As a key member of our team, you will play a crucial role in taking our digital marketing efforts to the next level.
About Freetrailer Group A/SFreetrailer is a pioneering force in the sharing economy in Denmark, serving over 1 million rentals annually. We offer self-service rental of trailers and e-bikes through more than 140 partners at over 1,200 locations across Scandinavia, Germany, and the Netherlands. Our dedicated team of over 80 employees is working together to expand the Freetrailer concept across Europe.
About the RoleIn this role, you will leverage your creativity and understanding of online marketing to drive traffic and leads through paid advertising on platforms like Google Ads, Meta, and LinkedIn. You will also develop strategies for organic growth through campaigns and referrals.
- You will be responsible for managing Google Ads, including creating and optimizing ad campaigns.
- Developing and executing SEO strategies to improve our website's visibility in search engine results.
- Creating and sending targeted email campaigns to drive conversions.
- Generating B2B leads through Meta/LinkedIn outreach.
- Improving conversion rates through A/B testing and heatmaps.
- Tracking and analyzing user behavior on our booking engine and app.
- Automating data entry and management tasks to streamline our workflow.
To succeed in this role, you will need:
- A minimum of 3 years of experience in digital marketing, with a focus on international markets.
- A strong track record of creating successful and creative online marketing campaigns.
- In-depth knowledge of Google Ads, Email Marketing, B2B Lead Generation, SEO, and Conversion Rate Optimization.
- Tech-savviness, with a strong understanding of advertising platforms and measurement tools.
- The ability to analyze data and make informed decisions.
- Excellent communication skills, with the ability to collaborate with cross-functional teams.
- Fluency in English, with the ability to communicate effectively in written and spoken form.
We offer a unique opportunity to shape and drive Freetrailer's digital growth strategies. You will work in an innovative environment focused on results, with opportunities for personal and professional development in a growing company. Our open and supportive culture includes regular social events and team activities.
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