Player Engagement Manager

1 day ago


Copenhagen, Copenhagen, Denmark LeoVegas Group Full time
About This Opportunity

This is a unique opportunity to join a fast-paced and agile team that's trailblazing its way through the igaming industry. As a CRM Executive, you'll be responsible for driving data-driven CRM strategies to enhance player engagement, loyalty, and lifetime value. You'll design and execute end-to-end scalable regular ad-hoc campaigns while leveraging automation and segmentation to build fully automated player journeys.

Key Responsibilities:

  1. CRM Strategy: Develop targeted CRM strategies that leverage automation and personalized communication to improve key KPIs such as Early Life Activation, Retention Rate, Winback Rates, and Churn Reduction.
  2. Automation & Scalability: Build personalized automated communications and player journeys that drive efficiency and scalability in your market.
  3. Data Analysis: Use analytics and segmentation to understand player behavior, optimizing CRM campaigns to enhance profitability, engagement, and value while aligning with commercial objectives.
  4. Campaign Optimization: Implement a test-and-learn approach to optimize all lifecycle communications, segmentations, and player rewards. Use insights from A/B testing and performance data to iterate on strategies and drive improvements in player engagement and campaign profitability.
  5. Execution Ownership: As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications ensuring compliance with regulatory requirements and a flawless customer experience.
What Makes Us Unique

We're a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry.

Join Our Team:

  • A chance to work with a leading company in the igaming industry.
  • Opportunities for growth and development in a dynamic industry.
  • A collaborative team culture that empowers employees to find their roar and run with their wildest ideas.


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