Marketing Analytics Expert

4 days ago


Copenhagen, Copenhagen, Denmark Tbwa ChiatDay Inc Full time

About Us

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We're a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

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The Marketing Measurement team's mission is to improve our ability to measure the efficiency of marketing efforts. This role works closely with marketing leaders to make better data-informed strategic marketing decisions.

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Your Key Responsibilities:

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  • You will manage end-to-end experimentation from formulating hypotheses, experiment design to collecting the right data, doing power analysis to finally implementing and analyzing experiment results.
  • You will support initiatives towards building a robust framework for efficiently creating and evaluating creative, bidding and landing page experiments.
  • You will develop new models and advanced analytics techniques to measure and optimize our marketing spend in a robust manner.
  • You will support the development of less senior scientists, collaborating with team members to assure timely delivery of high-quality work.
  • You will build standardized and scalable solutions, and lead from the front in setting up the best practices.
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What We're Looking For:

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  • A highly skilled professional with an advanced degree in Data Science, Statistics or a related field.
  • Extensive experience with data manipulation and extraction using relational databases (SQL).
  • The ability to write high-quality, scalable, maintainable code (Python, R).
  • Strong storytelling and presentation skills to understand and communicate in the language of business partners, mostly within Marketing.
  • A strong foundation in experimentation methods and causal inference techniques.
  • Experience in marketing science measurement methodologies like Causal impact, geo-lift on Google, and Marketing mix models.
  • A proactive work style, needing minimal guidance and demonstrating good judgment.
  • A keen sense of success criteria and demonstrating success through end-to-end QA, independently adhering to strong testing and validation principles.
  • A passion for large data sets in marketing, finance, and economics. Skilled in paid marketing data, time-series analysis, econometrics, and regression models.
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Our Benefits:

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  • Flexible work arrangements for up to 20 days per year.
  • A focus on mental health and well-being: Company-paid therapy sessions through SpringHealth, Company-paid subscription to HeadSpace, No meeting Fridays.
  • Paid parental leave.
  • Generous paid vacation + time off for your birthday.
  • A focus on your career growth: Development Dollars, Leadership development, Access to thousands of on-demand e-learnings.
  • Travel Discounts.
  • Employee Resource Groups.
  • Pension plan contributions.
  • Private health & life insurance.
  • Lunch provided five days per week & breakfast once a week.
  • An awesome office in the city centre of Copenhagen.
  • Monthly social events, yoga, Thursday bars.
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Join Our Team

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We're committed to being an inclusive workplace where everyone feels welcome and valued. We strive to create an environment where you can bring your authentic self to work and feel proud to be part of our team.

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We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request an accommodation(s).



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