Marketing Automation Expert

3 days ago

Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time

About GAN Integrity Solutions

GAN Integrity Solutions is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds - from compliance lawyers and researchers to technology experts, designers, and developers across our offices in NYC, Copenhagen, and London.

We revolutionized the compliance space and raised venture capital from leading firms such as Apax and Aquiline Capital Partners. Our completely integrated and intuitive platform is trusted by many of the world's leading brands, such as Live Nation, Rolls-Royce, and Barrick, to help them better manage their compliance activities all in one place.

The Role

We are looking for a talented and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

Key Responsibilities:

  • Digital Campaigns: Plan and execute all digital marketing, including marketing database, email, social media, content syndication, intent data, marketplaces (G2, Capterra), display advertising campaigns, and other channels.
  • ABM Strategy: Plan and execute account-based marketing tactics based on 1 to 1, 1-to-few and 1-to-many strategies. Have experience with ABM tools such as 6sense, Demandbase, Termius, and others.
  • Vendor Management: Coordinate with third-party vendors to support campaign execution.
  • Content Strategy: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Management: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
  • Marketing Automation: Manage marketing campaigns within marketing automation platforms such as Hubspot. Be able to build, execute, and report on campaigns and emails within the platform.
  • Paid Advertising: Find and manage content partners for paid advertising campaigns.
  • A/B Testing: Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
  • Email Marketing: Develop and execute email marketing campaigns to drive engagement and retention.
  • Collaboration: Align digital marketing efforts with sales and product teams' objectives.
  • Staying Updated: Keep abreast of the latest trends and best practices in digital marketing and implement them in campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
  • Technical Skills:
    • Proficient in digital marketing tools and platforms.
    • Experience with SEO/SEM, marketing automation tools, and CRM systems.
    • Familiarity with WordPress or other CMS platforms.
    • A strong understanding of HTML/CSS is a plus.
  • Analytical Skills: Strong analytical skills and data-driven thinking. Ability to analyze data, identify trends, and make informed decisions.
  • Creativity and Communication: Ability to think creatively and come up with innovative solutions to marketing challenges. Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams.
  • Project Management: Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Integrity and Growth Mindset: Act with integrity, and when you see wrongdoing, you speak up. Always learning, improving, and approaching every day with energy and enthusiasm. Take ownership of your work and provide constructive, positive feedback aimed at resolving challenges.

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