Data Driven Marketing Manager
6 days ago
We are searching for an experienced Data Driven Marketing Manager to lead our Nordic marketing team.
About the RoleThe Data Driven Marketing Manager will be responsible for developing and implementing data-driven marketing strategies, analysing market trends, and optimising product data quality and processes.
Key Responsibilities- Analyse and develop Miele's category and brand performance, support the organisation to drive improvements, value and growth in the Nordics based on market intelligence.
- Develop, implement and optimise standardized processes to enhance efficiency and collaboration within the marketing team / Business Units / Global.
- Optimize the product data quality and processes.
- Provide a foundation to data and insight-based marketing strategy and promotional planning in the Nordics.
- Be responsible for product price management and product master data for all products in all categories in the Nordics.
- Work across sales and marketing in all channels, and collaborate with Business Units on a category marketing level, as well as with relevant stakeholders internationally at Miele Headquarters.
- Optimize Nordic and local product category activities based on market intelligence and analyses to deliver upon agreed KPIs, while maintaining and optimizing product data quality and processes.
- Ensure that all marketing activities comply with applicable data protection laws and regulations.
- Research marketing automation tools to streamline repetitive tasks and optimize overall marketing processes.
- A bachelor's degree in Process Management, Business & Data Administration, Marketing or similar.
- Prior experience in similar positions.
- Super-user and advanced skills in SAP and Excel.
- Strong relationship, networking and negotiation skills.
- Fluency in English, both in writing and orally.
- Preferably knowledge of local Nordic compliance requirements (i.e., data laws, regulatory affairs).
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