Data Insights Strategist
6 days ago
We are seeking a highly skilled Commercial Performance Manager to join our team, who will be responsible for delivering measurable metrics with clear success parameters and potential directions for corrective actions.
The successful candidate will have proficiency in both digital and physical retail analytics, data visualization, and tag management —such as Adobe Analytics (including tracking), SQL, and big data platforms.
The ideal candidate will have an analytical mentality with a balance of being both creative and analytical, with the ability to initiate and drive projects to completion within time with minimal guidance and communicate the results of analyses in a clear and effective manner.
Key Responsibilities- Partner and support our Product Shopper organization with Product Analysis of digital product performance, preparation of quantitative test scenarios, continuous analysis of user behaviors and steward data driven decision making.
- Gathering and interpreting data to gain insights into user behavior, product usage, and overall product performance followed by establishing key performance indicators and metrics to measure the success and effectiveness of the product.
- Collect relevant data using various tools and techniques, including analytics platforms (e.g. Adobe Analytics and SQL), online surveys, A/B or multivariate testing, NPS and heatmaps.
- Generate reports, dashboards, and presentations to communicate findings and recommendations to a product team on defined OKR's in fixed and ad hoc cadence.
- Stay up to date with industry trends, emerging technologies (within and outside the LEGO ecosystem), and best practices in data analysis and product management.
- Work closely with relevant data, analysis and enablement teams to ensure end-to-end alignment on priorities, learnings and continuous improvement.
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