Lead Content Strategist

3 weeks ago

Copenhagen, Copenhagen, Denmark Templafy Full time

About Templafy

Templafy is a cutting-edge document generation platform that streamlines all document creation across organizations. By automating manual document work, our platform drives governance, efficiency, and business results. With support for millions of users and over 800 enterprise customers, including KPMG, IKEA, and BDO, Templafy has established itself as a leader in the industry.

About the Role

We are seeking a Lead Copywriter to craft compelling and persuasive copy across various platforms. This role requires exceptional writing and editing skills, a deep understanding of brand voice, and knowledge of the tech industry and B2B audiences. The successful candidate will join our in-house Creative team, reporting to the Creative Director, and work closely with other teams to develop innovative campaigns that resonate with our target audience.

Key Responsibilities

Copy creation & storytelling

  • Develop persuasive and engaging copy for digital ads, social media, websites, email campaigns, video scripts, and beyond.
  • Review and refine content produced by freelance writers and other teams to ensure it meets Templafy's high standards for quality, accuracy, and consistency.
  • Take a creative approach to storytelling, capable of generating innovative ideas and solutions.

Data-driven copy creation & optimization

  • Stay informed about industry trends, emerging technologies, and best practices in copywriting to infuse innovative ideas and perspectives into our projects.
  • Create copy that motivates readers to take desired actions, such as making a purchase or signing up for a service, driving our business goals.
  • Analyze content performance metrics, such as web traffic, conversion rates, and digital ad effectiveness, to optimize our copy strategies and improve ROI.
  • Enhance website visibility in search engine results with high-quality, keyword-rich copy, boosting organic traffic and online presence.

Defining & maintaining brand voice

  • Develop and uphold Templafy's tone of voice guidelines, ensuring consistency across all content creators within the organization.
  • Ensure all copy aligns with our product messaging, strategic narrative, and brand perspective, resonating with target audiences and buyer personas.
  • Create content that reflects the brand's voice, personality, and values, establishing a strong and memorable brand identity that sets Templafy apart from competitors.

Collaborating across teams

  • Work closely with Creative, Demand Generation, Product Marketing, and PR teams to brainstorm and develop innovative concepts for campaigns and content projects.
  • Present concepts and copy ideas to internal stakeholders, incorporating feedback to refine and perfect the content.

Requirements & Qualifications

Experience & expertise

  • Professional background: Previous experience in professional, commercial, and tech writing positions, demonstrating a robust understanding of these areas.
  • Portfolio: A portfolio showcasing published content or messaging projects that highlight your ability to create impactful and effective copy.
  • Creativity: A proven track record of creating standout copy that captures attention and drives engagement.

Skills & abilities

  • Language proficiency: High proficiency in English, with excellent grammar, spelling, and punctuation skills.
  • Experience: Minimum of 3-4 years of experience in similar roles, with the ability to plan and strategize messaging projects.
  • Technical: Experience using GenAI tools to accelerate and repurpose copy and content.
  • Communication: Excellent communication skills, both written and verbal, enabling effective collaboration with team members and stakeholders.
  • Attention to detail: A keen eye for detail, ensuring that all content is polished and error-free.

Templafy is a workplace of belongingness, where everyone has a voice and is valued. We focus on creating an environment where all employees feel they belong, regardless of their background, culture, or identity.

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