Head of Content and SEO Specialist
2 months ago
About the Role
We are seeking an experienced Head of Content and SEO to join our team at Driversnote. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives user signups through search engine optimization (SEO).
Key Responsibilities
- Develop and implement a content strategy that aligns with our business goals and objectives
- Lead a team of content writers and editors to produce high-quality, engaging content that resonates with our target audience
- Conduct keyword research and analyze competitors to identify opportunities for improvement
- Optimize website content and meta tags to improve search engine rankings
- Monitor and report on website analytics to measure the effectiveness of our content strategy
- Stay up-to-date with the latest SEO trends and best practices to ensure our content remains competitive
Requirements
- 4+ years of experience in SEO and content marketing
- Proven track record of driving user signups through SEO
- Excellent writing and editing skills
- Strong understanding of search engine algorithms and how to optimize content for better rankings
- Ability to lead and manage a team of content writers and editors
- Excellent communication and project management skills
Preferred Qualifications
- Experience working with content management systems (CMS) such as WordPress or Drupal
- Knowledge of HTML and CSS
- Experience with SEO tools such as Ahrefs or SEMrush
- Ability to analyze and interpret website analytics data
What We Offer
- A competitive salary and benefits package
- The opportunity to work with a talented team of marketing professionals
- Professional development and growth opportunities
- A fun and dynamic work environment
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