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Head of Product Strategy
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About Us
">- efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth.
- We currently have over 300,000 users from 63 countries using our tool.
Our Mission
">- We aim to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.
Company Culture
">- We want our employees to thrive in their daily lives, so we offer challenges, online music quizzes, onsite ping-pong tournaments, and lots more.
- Communication is informal, and your colleagues are only a short call away.
Job Description
">- Formulate the strategy and operational objectives for the allocated products and translate them into a successful product business plan to optimize the profit, turnover, and market position of the organization.
- Analyse market evolutions and external trends through market research and competitive analysis to elaborate or adjust the product business plan and make sales forecasts based on the conclusions.
- Study and analyse consumer wishes and needs alongside the competition's product range to initiate and realize product renewal, with a strong focus on user feedback.
- Work closely with engineering, sales, marketing, and support to ensure business case and customer satisfaction goals are met. Develop the business case for new products, improvements to existing products, and business ventures.
- Define and manage the product roadmap, ensuring alignment with the long-term product vision. Monitor progress in product development and address any issues that arise to meet predetermined deadlines.
- Contribute to the thought process and realization of promotions, publicity, and commercial actions in close consultation with the marketing and sales departments to optimize the customer base and profit of the organization.
- Collect and analyse information on product performance, and write reports on the progress of the product life cycle to inform internal and external stakeholders accurately.
- Advise other departments (Production, Sales, etc.) based on acquired experience and knowledge to support the decision-making process of the different departments.
- Coach and motivate your employees to ensure their competencies, skills, and know-how are utilized in the best possible manner. Ensure team stability and evolution through involvement in recruiting, training, mentoring, self-development, and evaluating performance.
- Manage a product organization working with agile teams, driving innovation, particularly in AI, to stay ahead of market trends and meet customer demands.
