Performance Media Manager

4 days ago


Copenhagen, Copenhagen, Denmark InnerPoint Full time
Job Title: Performance Media Manager

We are seeking a highly skilled Performance Media Manager to join our team at InnerPoint.

About the Job

This is a part-time position, requiring 30-50 hours of work per month, with the flexibility to work from anywhere in Europe.

Main Responsibilities
  1. Paid Social Media Campaigns: Develop and execute multi-channel media campaigns to drive inbound demand. Conduct audience research to identify new campaign ideas for paid social media platforms.
  2. Data Analysis and Reporting: Analyze performance and report results, including campaign outcomes, data reporting, and budget pacing. Rapidly adapt strategies based on findings.
  3. Media Spend Optimization: Effectively allocate and manage media spend across channels to drive results for clients.
  4. Account-Based Marketing: Collaborate with clients' outbound teams to strategize, plan, and execute ABM programs, utilizing intent signals, segmentation, and personalization.
  5. Creative Collaboration: Work with designers and copywriters to drive creative strategy and execution.
  6. Campaign Execution: Implement UTM codes, pixels, and other tracking tools to connect CRM systems with campaigns.
Requirements
  • Proven experience in building and optimizing paid media campaigns, preferably within a B2B SaaS/Tech environment.
  • An analytical mindset with a track record of making data-driven decisions to continuously optimize performance and guide future investments.
  • Ability to identify trends and insights through in-depth data analysis.
  • Experience in creating and managing ad campaigns on LinkedIn and Meta (Google Ads experience is beneficial).
  • Knowledge of the technical aspects of campaigns: tracking using pixels, URL parameters (UTM codes).
  • Proven ability to track campaign performance across multiple channels.
  • Effective communication skills to clearly articulate ideas, frame problems, and provide solutions/suggestions.
Our Benefits

Enjoy the flexibility of working remotely from anywhere in Europe, and take advantage of opportunities for growth and professional development. Join a growing team of innovators who are passionate about delivering exceptional results.



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