Performance Media Manager
4 days ago
We are seeking a highly skilled Performance Media Manager to join our team at InnerPoint.
About the JobThis is a part-time position, requiring 30-50 hours of work per month, with the flexibility to work from anywhere in Europe.
Main Responsibilities- Paid Social Media Campaigns: Develop and execute multi-channel media campaigns to drive inbound demand. Conduct audience research to identify new campaign ideas for paid social media platforms.
- Data Analysis and Reporting: Analyze performance and report results, including campaign outcomes, data reporting, and budget pacing. Rapidly adapt strategies based on findings.
- Media Spend Optimization: Effectively allocate and manage media spend across channels to drive results for clients.
- Account-Based Marketing: Collaborate with clients' outbound teams to strategize, plan, and execute ABM programs, utilizing intent signals, segmentation, and personalization.
- Creative Collaboration: Work with designers and copywriters to drive creative strategy and execution.
- Campaign Execution: Implement UTM codes, pixels, and other tracking tools to connect CRM systems with campaigns.
- Proven experience in building and optimizing paid media campaigns, preferably within a B2B SaaS/Tech environment.
- An analytical mindset with a track record of making data-driven decisions to continuously optimize performance and guide future investments.
- Ability to identify trends and insights through in-depth data analysis.
- Experience in creating and managing ad campaigns on LinkedIn and Meta (Google Ads experience is beneficial).
- Knowledge of the technical aspects of campaigns: tracking using pixels, URL parameters (UTM codes).
- Proven ability to track campaign performance across multiple channels.
- Effective communication skills to clearly articulate ideas, frame problems, and provide solutions/suggestions.
Enjoy the flexibility of working remotely from anywhere in Europe, and take advantage of opportunities for growth and professional development. Join a growing team of innovators who are passionate about delivering exceptional results.
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