Marketing Professional
6 days ago
We're a financial technology company on a mission to connect businesses and communities to a global banking network that helps them thrive. We're seeking an energetic, proactive, and communicative individual to join our Marketing team as a Marketing Assistant.
Responsibilities:- Primary:
- Manage the Marketing team status report and facilitate weekly meetings on behalf of the team.
- Qualify inbound leads in CRM before handover to the sales team by ensuring they meet target customer criteria through web research.
- Administer CRM, including setting up and running marketing campaigns, scoping, production, and uploading target lists, and managing/cleansing leads as they populate the funnel.
- Oversight of events calendar alongside the existing marketing executive, including ticketing, stand builds, collateral creation, and sales support.
- Create and mail out customer communications through Inpay's marketing automation system (Hubspot).
- Update and manage the website, including CMS management, landing page production, copy and image updates, uploading blogs, articles, and associated media to the insights section of inpay.com.
- Support the wider marketing team with ad-hoc tasks, social media management, asset creation, and activation across core Inpay accounts.
- Assist in creating sales assets and sales enablement collateral, such as presentations, RFP responses, credentials decks, and exec-level presentations.
- Contribute to SEO content, blogs, and web copy creation.
- Campaign activation, paid and organic/cross-media.
- Paid media activation (if applicable) – online display and sponsorship.
- Support employee branding initiatives, creating online and internal assets.
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