Digital Marketing Strategist

1 week ago


Aalborg, Ålborg Kommune, Denmark Shaping New Tomorrow - SNT ApS Full time
Shaping New Tomorrow - SNT ApS is seeking a highly skilled and analytical Paid Search Specialist to join our Performance Marketing team. As a key member of the team, you will be responsible for driving strategic Paid Search projects, managing and optimizing campaigns, and improving ROI.

The ideal candidate will have 5+ years of experience in Paid Search on either agency or client side, ideally with experience in an international E-Commerce environment. A bachelor's or master's degree in Business Administration, Marketing, or a similar field is also required. The role could possibly be Lead Paid Search Specialist depending on the candidate's experience.

Key responsibilities include developing Google Shopping & Pmax, collaborating with the team lead to ensure best practice account setup, owning a test-and-learn framework, scaling up current markets, and identifying trends in Paid Search. Operational campaign management involves regularly optimizing campaigns, ad copies, and keywords, as well as testing different bidding targets. Additional tasks include preparing and delivering reports, coordinating DV360 inventory, and internal consulting on improving Programmatic assets.

To succeed in this role, you will become the driver of all Paid Search tasks and markets, contribute to increasing revenue or ROI on Paid Search activities, and ensure the improvement of Paid Search through activations, implementations, and tests.

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