Digital Marketing and CRM Expert

2 weeks ago


Aalborg, Ålborg Kommune, Denmark Centrica plc Full time

Discover a new way to power your career in digital marketing at Centrica plc.

About Us

We're not just an energy company, we're a family of brands revolutionising the planet. Our mission is to create a greener, fairer future by moving away from fossil fuels and igniting positive change in our communities. We offer more purpose, more passion, and more potential for our employees.

You'll be part of our Central Functions team, working with Finance, Data Science, Wellbeing, and People teams to support our various business centres of excellence. Together, we aim to help our customers reach Net Zero by 2050.

The Role:

  • Work closely with website and Salesforce developers to deliver tickets efficiently.
  • Monitor and enhance SEO and PPC campaign performance to drive traffic and generate leads.
  • Conduct keyword research to improve visibility and ranking.
  • Stay updated on the latest digital marketing trends and best practices in PPC and SEO.
  • Monitor competitors' digital marketing activities and adapt strategies accordingly.
  • Review digital marketing performance against KPIs and present insights to field marketing teams.
  • Perform deep dives to identify areas of concern or opportunity and propose solutions.
  • Support the CRM Lead in maintaining our Salesforce instance and deploying new functionality.

Requirements:

  • Experience working in a large matrix organisation or digital marketing agency on large client accounts.
  • Proven successes in SEO and PPC.
  • Vast experience in digital marketing and CRM management, with a focus on Salesforce, GA4, paid media, and SEO.
  • Essential experience with Salesforce Sales Cloud, specifically developing new reports and dashboards.
  • Pardot experience preferred.
  • B2B industry experience preferred.


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