Data Quality Analyst for Consumer Panel Services

1 month ago


Copenhagen, Copenhagen, Denmark GfK Full time

About the Role:

The Data & Quality Specialist will play a key role in enhancing the accuracy and quality of our Consumer Panel Services (CPS) data by matching our database to passively measured data from the Optius app.

Key Responsibilities:

  • Support in matching CPS purchase database to passively measured data and vice versa, based on an algorithm and manual checks where necessary.
  • Improve database and coding quality to enhance matching and classification for both MyScan and Optius sources of FMCG data.
  • Analyze progress and translate findings into actionable next steps.
  • Collaborate with local Data & Operations colleagues and international data management teams.
  • Work with stakeholders to ensure project smooth progress.

Requirements:

  • Masters or Bachelors degree in a business or marketing related field.
  • Analytical approach with creative and innovative mindset.
  • attention to detail in data handling and large datasets.
  • Advanced Excel skills.
  • Solid knowledge of statistical tools.
  • Fluent Danish language skills.
  • Advanced English language skills.
  • Proactive mentality to overcome challenges.
  • First professional experience in Data Analysis is a plus.

About Us:

We are an ethical and honest company committed to our clients and employees. We strive for an inclusive workplace and equal employment opportunity. We respect and value every employee regardless of their background and abilities.



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