Performance Marketing Lead

2 weeks ago


Copenhagen, Copenhagen, Denmark Tekla Full time
About the Role

We are seeking an experienced Performance Marketing Manager to join our team at Tekla. As a key member of our marketing department, you will be responsible for developing and executing performance marketing strategies that drive customer acquisition, conversion, and retention.

Main Responsibilities:
  • Develop and implement paid media strategies across key channels, including Paid Social and SEM.
  • Collaborate with external agency partners to ensure campaigns align with brand objectives and performance goals.
  • Lead reporting frameworks to drive channel performance and customer intelligence, providing actionable insights, managing dashboards and data access, together with external consultants.

Key Requirements:
  • 5+ years in a digital marketing role, preferably within a D2C or premium/luxury brand.
  • Proficient in performance marketing platforms (e.g., Meta Ads, Google Ads).
  • Strong ability to interpret data, identify trends, and optimise strategies accordingly.
  • A test-and-learn mentality with a focus on continuous improvement and innovation.
  • Excellent interpersonal skills with a proven ability to work cross-functionally and manage external agencies.
  • Deep understanding of premium/luxury brand marketing and an ability to balance commercial objectives with brand equity.
  • Understanding of CRM systems, email marketing tools, CDP systems, and how these channels support an aligned growth strategy.


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