Data-Driven Marketing Manager
1 week ago
We are seeking a highly skilled and experienced Data-Driven Marketing Manager to join our team. The successful candidate will have a strong background in CRM, email marketing, and data analysis. They will be responsible for developing and implementing our direct-to-consumer (DTC) CRM strategy to maximize customer retention and lifetime value.
This includes defining and executing subscriber recruitment strategies to expand our newsletter and club membership, collaborating with Paid Media teams to implement lead generation campaigns, and creating and implementing loyalty strategies to enhance customer engagement, retention, and increase Customer Lifetime Value (CLV).
They will also be responsible for owning the email marketing strategy, from planning to execution, to drive sales and customer engagement. This includes segmenting customer data to deliver personalized and targeted email communications, designing and conducting A/B testing, and analyzing results to optimize performance and growth.
Responsibilities:
- Develop and implement Liewood's DTC CRM strategy.
- Define and execute subscriber recruitment strategies.
- Collaborate with Paid Media teams to implement lead generation campaigns.
- Create and implement loyalty strategies.
- Own the email marketing strategy.
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