Performance Marketing Expert
4 days ago
Whiteaway Group is a successful retailer selling household appliances across Scandinavia. We're change-makers at heart, committed to creating an inclusive environment for all employees.
Our Mission
We strive to deliver consumer-relevant content at the right channels to maximize sales effect and grow our brands. As a Paid Search Specialist, you'll play a key role in achieving this mission by owning the strategy and execution of all Google Ads initiatives.
Your Responsibilities
- Set the strategic direction and fully own both the strategy and execution of our Google Ads initiatives.
- Manage and optimize paid search campaigns and budgets to consistently meet performance goals and maximize ROAS.
- Collaborate closely with marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives.
What We're Looking For
- A passion for performance marketing and paid search.
- Experience with Google Ads, including Search and Shopping.
- Strong analytical skills and a data-driven mindset.
- Experience with tools like Google Analytics and Data Feed Watch.
- A proactive attitude and the ability to work independently and collaboratively.
- A commercial mindset with the ability to see the full picture and decompose it into specific insights.
- Excellent verbal and written English skills enabling effortless communication across the organization.
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