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Digital Marketing Lead

2 weeks ago

Copenhagen, Copenhagen, Denmark The Quality Group Full time

We are seeking a Digital Marketing Lead - Influencer Partnerships to join our team at The Quality Group.

Responsibilities
  • Build and maintain relationships with social media influencers who align with our brand values and vision.
  • Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention.
  • Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers.
  • Monitor campaign performance and analyze key metrics to optimize future strategies.

About Our Business Model

The Quality Group operates an exceptional digital Direct-to-Consumer & Social Commerce business model, inclusive of in-house production, logistics, and technology. This model encompasses the following brands: 'ESN,' deeply rooted in the fitness and gym community, holds the title of Germany's market leader in sports nutrition, encompassing protein powders, protein bars, and sport supplements. 'More Nutrition' facilitates a healthier lifestyle without compromise.