Transform Customer Experience at the LEGO Group

2 months ago


Billund, Denmark LEGO Koncernen Full time
About the Role:

As the CRM Testing Manager at the LEGO Group, you will be responsible for leading and driving innovative CRM testing and learning initiatives to shape the future of our customer experience. This strategic role requires a hands-on experience in CRM testing, a passion for exceptional member experiences, and a history of delivering continuous improvement.

Key Responsibilities:
  1. Develop and implement a robust CRM testing roadmap, managing a backlog aligned with business goals in collaboration with the Membership Performance & Development and CRM Proposition teams.
  2. Define methodologies, processes, and tools for various testing types (A/B, Multi-Variant, Performance, Channel, Content, Audience, etc.).
  3. Work with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
  4. Collaborate across functions to formulate business questions and CRM hypotheses, translating them into actionable testing plans.
  5. Create comprehensive testing plans, test cases, and lead dependencies on systems and integrations.
  6. Establish quality standards and effective methods for CRM testing, and scale successful tests.
  7. Produce and present detailed reports, metrics, and dashboards.
  8. Document processes and results, and promote improvements across CRM.

About the Team:
We are a dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and belongs. Our team is highly committed to equal employment opportunity and equal pay, and we seek to encourage applicants from all backgrounds to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

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