Digital Social Media Strategist

4 days ago

Copenhagen, Copenhagen, Denmark InboundCPH Full time
Social Media Growth Expertise

InboundCPH helps businesses establish and execute a solid social media strategy that drives tangible results. Our expertise includes advising on target groups, ad formats, and optimal budget planning to maximize return on investment.

A well-thought-out social media strategy is crucial for businesses to succeed in today's digital landscape. This involves creative content, brand identity, goal setting/measurability, tracking, data analysis, and storytelling. Understanding how different algorithms work to reach the target audience effectively is also essential.

At InboundCPH, we specialize in social media strategy and can help businesses overcome stagnant social media efforts. We create custom strategies that align with overall marketing objectives and set up key performance indicators (KPIs) to measure success.

Our Approach:

  • We solve challenges and spot opportunities to drive business growth through social media.
  • We create performance-oriented campaigns to maximize value for the business.
  • We apply an analytical and holistic approach to social media to develop sharp strategies.
  • We tailor the right social media strategy to internal and external resources and needs.

Data-Driven Insights:

We turn data into concrete learning and measurable results through knowledge sharing. Translating company goals into concrete KPIs and real value creation is often a puzzle. At InboundCPH, we help businesses map out the content, channels, and formats that best support their business objectives and add value to the bottom line.

No Template Approach:

We take an individual approach to social media strategy, avoiding templates. This allows us to help businesses create unique strategies that meet their specific needs and objectives.

What Our Customers Say:

"InboundCPH has taken our Google Ads campaigns to the next level, improving our ROI significantly. Total revenue in Denmark and Norway has increased by 60%, while our return on ad spend has improved by 47% compared to last year."

Martin Borch, Co-founder

Expertise:

  • Competitor and industry analysis
  • Paid social media campaigns
  • Budget planning and ROI optimization
  • Cross-platform strategy development
  • Social media advertising

Why Organic Presence Is Not Enough:

Organic reach on Facebook averaged 5.2% in 2020, with organic engagement as low as 0.25%. Simply having an organic social media presence is not enough to reach the target audience. InboundCPH helps businesses create targeted paid social media campaigns that match their Facebook strategy and create a reasonable return on investment.

Selecting the Right Social Media Channels:

The selection of social media channels depends on user behavior, target groups, and the customer journey. A centralized strategy around the customer journey is essential. At InboundCPH, we help businesses map their customer journey to make informed channel choices for their social media strategy.

Channel-Specific Strategies:

Different social media platforms require distinct approaches. For example, LinkedIn requires a targeted strategy based on job titles, industries, etc., while Facebook works with interest-based marketing. At InboundCPH, we create objectives, map target audiences, create content plans, and set up tracking for each channel choice to ensure effective social media advertising.

Contact Us:

If you're looking for expert social media marketing services or want to discuss your project, please get in touch with Josephine Ludvigsen to schedule a consultation.

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