Paid Search Optimization Specialist

3 days ago


Århus, Århus Kommune, Denmark Whiteaway Full time

About Whiteaway:

We're a dynamic and international retailer, committed to creating an inclusive environment for all employees. Our flat, informal organization offers room for personal growth and development, as well as opportunities to make a meaningful impact.

As our Paid Search Specialist, you'll join a team of passionate colleagues working together to deliver consumer-relevant content at the right channels, maximizing sales effect and growing our brands.

Your Key Responsibilities:

  1. Setting strategic direction and fully owning both strategy and execution of our Google Ads initiatives in close collaboration with other Paid Search Specialists in the team
  2. Managing and optimizing paid search campaigns and budgets to consistently meet performance goals and maximize ROAS
  3. Collaborating closely with marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives
  4. Testing, optimizing, and reporting on performance to ensure our Google Ads activities fully support our business priorities

What We're Looking For:

  • A passion for performance marketing and paid search
  • Experience with Google Ads, including Search and Shopping
  • Strong analytical skills and a data-driven mindset
  • Experience with tools like Google Analytics and Data Feed Watch
  • A proactive attitude and ability to work independently and collaboratively
  • Commercial mindset with ability to see full picture and decompose it into specific insights
  • Excellent verbal and written English skills enabling effortless communication across organization


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