Paid Search Optimization Specialist
3 days ago
About Whiteaway:
We're a dynamic and international retailer, committed to creating an inclusive environment for all employees. Our flat, informal organization offers room for personal growth and development, as well as opportunities to make a meaningful impact.
As our Paid Search Specialist, you'll join a team of passionate colleagues working together to deliver consumer-relevant content at the right channels, maximizing sales effect and growing our brands.
Your Key Responsibilities:
- Setting strategic direction and fully owning both strategy and execution of our Google Ads initiatives in close collaboration with other Paid Search Specialists in the team
- Managing and optimizing paid search campaigns and budgets to consistently meet performance goals and maximize ROAS
- Collaborating closely with marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives
- Testing, optimizing, and reporting on performance to ensure our Google Ads activities fully support our business priorities
What We're Looking For:
- A passion for performance marketing and paid search
- Experience with Google Ads, including Search and Shopping
- Strong analytical skills and a data-driven mindset
- Experience with tools like Google Analytics and Data Feed Watch
- A proactive attitude and ability to work independently and collaboratively
- Commercial mindset with ability to see full picture and decompose it into specific insights
- Excellent verbal and written English skills enabling effortless communication across organization
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