Performance Marketing Analyst
4 days ago
Conference Manager is a Denmark-based profitable B2B SaaS business with clients like Novo Nordisk, Arla, and Carlsberg. We are the leading provider of registration and event management solutions in Scandinavia and are currently gearing up our efforts to take us to the next level.
We are seeking a talented Marketing Operations Specialist to join our team and help drive the growth of our marketing efforts. As a member of our team, you will have the opportunity to work closely with cross-functional teams to align tracking requirements with business goals.
The successful candidate will be responsible for implementing, maintaining, and optimizing performance marketing tracking across our entire customer journey. This involves working closely with the marketing and development teams to ensure seamless data collection and actionable insights to drive growth.
In this role, you will:
- Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager (GTM) and data layers.
- Configure GTM containers, tags, triggers, and variables for advanced tracking.
- Ensure accurate data tracking for platforms such as Piwik, Google Ads, Meta, and LinkedIn.
- Optimize CRM lead tracking and attribution.
- Identify gaps in tracking and reporting to enhance marketing performance measurement.
- Configure data layers and work with developers to enhance tracking capabilities.
- Develop and refine multi-touch attribution models to provide actionable insights into marketing effectiveness.
- Audit tracking setup to resolve discrepancies, ensure data integrity, and troubleshoot implementation issues.
To succeed in this role, you will need strong expertise in Google Tag Manager (GTM), Piwik/Google Analytics (GA4), and Google Ads conversion API. You will also need experience working with CRM systems and hands-on experience with Meta Pixel (Facebook/Instagram), LinkedIn Insights Tag, and other ad platform tracking.
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Performance Marketing Professional
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Commercial Performance Analyst
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Performance Marketing Manager
7 days ago
Copenhagen, Copenhagen, Denmark Tekla Full timeTekla Copenhagen, Capital Region of Denmark, Denmark Performance Marketing Manager The Performance Marketing Manager plays a critical role in driving customer acquisition, conversion, and retention across Tekla's digital-first channels. Reporting to the Head of Marketing, you will lead the execution and optimisation of performance marketing, working closely...
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Copenhagen, Copenhagen, Denmark Danske Bank Full timeAre you skilled at turning complex data into actionable insights that influence business strategies? Do you have a foundation in coding, financial analysis, and performance management? If you are ready to start making significant professional impacts early in your career, consider joining Danske Bank as a Business Analyst focusing on Performance Management...
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Copenhagen, Copenhagen, Denmark Danske Bank Full timeAre you skilled at turning complex data into actionable insights that influence business strategies? Do you have a foundation in coding, financial analysis, and performance management? If you are ready to start making significant professional impacts early in your career, consider joining Danske Bank as a Business Analyst focusing on Performance Management...