Performance Marketing Analyst

4 days ago


Copenhagen, Copenhagen, Denmark Conference Manager Full time
About the Company

Conference Manager is a Denmark-based profitable B2B SaaS business with clients like Novo Nordisk, Arla, and Carlsberg. We are the leading provider of registration and event management solutions in Scandinavia and are currently gearing up our efforts to take us to the next level.

We are seeking a talented Marketing Operations Specialist to join our team and help drive the growth of our marketing efforts. As a member of our team, you will have the opportunity to work closely with cross-functional teams to align tracking requirements with business goals.

The successful candidate will be responsible for implementing, maintaining, and optimizing performance marketing tracking across our entire customer journey. This involves working closely with the marketing and development teams to ensure seamless data collection and actionable insights to drive growth.

In this role, you will:

  • Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager (GTM) and data layers.
  • Configure GTM containers, tags, triggers, and variables for advanced tracking.
  • Ensure accurate data tracking for platforms such as Piwik, Google Ads, Meta, and LinkedIn.
  • Optimize CRM lead tracking and attribution.
  • Identify gaps in tracking and reporting to enhance marketing performance measurement.
  • Configure data layers and work with developers to enhance tracking capabilities.
  • Develop and refine multi-touch attribution models to provide actionable insights into marketing effectiveness.
  • Audit tracking setup to resolve discrepancies, ensure data integrity, and troubleshoot implementation issues.

To succeed in this role, you will need strong expertise in Google Tag Manager (GTM), Piwik/Google Analytics (GA4), and Google Ads conversion API. You will also need experience working with CRM systems and hands-on experience with Meta Pixel (Facebook/Instagram), LinkedIn Insights Tag, and other ad platform tracking.



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