Digital Marketing Expert

3 days ago


Aalborg, Ålborg Kommune, Denmark Shaping New Tomorrow - SNT ApS Full time
Job Description

We are seeking an experienced Digital Marketing Expert to join our team as a Paid Search Specialist. In this role, you will be responsible for driving strategic paid search projects, managing and optimizing campaigns, and enhancing ROI for our Paid Search activities.

Key Responsibilities
  • Drive Strategic Paid Search Projects
    • Develop and implement Google Shopping & Pmax strategies with Google Partners & Affiliates across various markets
    • Collaborate with the team lead to ensure best practice account setup and sustainable long-term growth
    • Owning test-and-learn framework to lead the evolution of the channel, focusing on KPI-driven A/B testing and analyzing results
    • Scale up current markets and enhance the testing framework for new market entries
    • Identify and communicate relevant trends or developments in Paid Search and market/industry developments
  • Operational Campaign Management
    • Regularly optimize campaigns, ad copies, and keywords, as well as testing different bidding targets
    • Challenge and refine account setup based on market trends and performance results, as well as manage and optimize the Google Shopping feed to stand out
    • Preparing and delivering reports
  • Interim Bonus Task - Coordinating DV360 Inventory
    • Internal consulting on improving Programmatic assets and support on asset briefing to the Creative team, asset delivery to agency, and asset analysis + iteration
About the Role

This is an excellent opportunity to join a fast-growing company and contribute to increasing revenue or ROI on Paid Search activities. As a Digital Marketing Expert, you will become the driver of all Paid Search tasks and markets, ensuring the improvement of Paid Search through activations, implementations, and tests.

Requirements
  • 5+ years of working experience in Paid Search on either agency or client side, ideally with experience in an international E-Commerce environment
  • Bachelor's or master's degree in Business Administration, Marketing, or a similar field
  • Experience with Programmatic and DSPs is a plus
  • Good understanding and some experience with SEO is also a plus
Benefits

The position comes with a competitive salary of 65,000 - 80,000 EUR per annum, depending on experience. The company offers a dynamic and international work environment, flexible working hours, and opportunities for professional growth and development.

In addition, we offer a range of benefits, including:

  • Up to 60 days of workcation as part of our benefits program
  • A comprehensive health insurance package
  • A pension scheme
  • Access to training and development opportunities


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