Brand Strategy Director

2 weeks ago

Copenhagen, Copenhagen, Denmark Pandora AS Full time
Job Description

Pandora A/S is seeking a highly skilled Brand Strategy Director to drive the growth and success of our business on a global scale. As an Interim Brand Strategy Manager, you will be responsible for developing and executing comprehensive brand strategies that align with our overall business objectives.

About the Role
  • This role involves conducting market analysis and competitive research to identify trends, opportunities, and relevant insights for the Brand strategy.
  • You will collaborate closely with cross-functional teams, including Consumer Insights, Marketing, and Design, to ensure successful implementation and alignment with specific owned domains.
  • Your primary responsibility will be to foster trusted relationships with stakeholders, integrate their insights into the strategy development process, and communicate the Brand strategy in a compelling manner.
Main ResponsibilitiesBrand Market Analysis and Competitive Research
  1. Collaborate with Consumer Insights (CI) and the Marketing team to conduct market analysis and identify key trends, opportunities, and competitive landscape relevant to the Brand strategy.
  2. Perform competitor research to gain insights into competitor activities, strengths, and weaknesses.
  3. Utilize market and competitive intelligence to inform and refine the Brand strategy.
Develop and Execute the Brand Strategy
  1. Lead the development and execution of comprehensive Brand strategies aligned with our overall business objectives in close collaboration with the Marketing team and wider stakeholders.
  2. Collaborate closely with the GBU and DBU team and cross-functional teams to ensure successful implementation with respect for their specific owned domains.
  3. Foster trusted relationships with stakeholders, integrating their insights into the strategy development process.
  4. Communicate the Brand strategy in a compelling manner, emphasizing its benefits and aligning it with broader brand goals.
  5. Facilitate workshops, meetings, and presentations to drive buy-in, belief, and alignment to the Brand strategy.
Develop Strategic Brand Campaigns, Initiatives, and Roadmaps
  1. Collaborate with cross-functional teams to develop strategic brand campaigns, initiatives, and amplifications supporting the Brand strategy.
  2. Define objectives, timelines, and resource requirements for brand campaigns, initiatives, and amplifications.
  3. Ensure alignment and integration of strategic brand campaigns, initiatives, and amplifications with the overall Brand strategy and business objectives.
Performance Monitoring and Reporting
  1. Establish key performance indicators (KPIs) and reporting mechanisms to track the progress and impact of Brand strategies.
  2. Analyze performance data, identifying areas for improvement and providing recommendations.
  3. Regularly communicate updates on strategy implementation and achievements, fostering a sense of shared success.
Qualifications and Personal Attributes
  1. Bachelor's degree in business administration, marketing, or a related field and/or equivalent experience.
  2. E2E experience in marketing, strategic planning, business development, or related roles, with a focus on brand building.
  3. Proven track record of successfully developing and executing strategies that achieved buy-in, belief, and alignment from cross-functional teams.
  4. Fluent in English, both verbally and written.
  5. Strong ability to be agile and adaptable as well as navigate through change and ambiguity.
  6. Excellent interpersonal and communication skills, with the ability to build trust, influence, and collaborate effectively in a fast-paced and dynamic environment.

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