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Analytics Solutions Marketing Strategist

2 weeks ago

Copenhagen, Copenhagen, Denmark Milestone Systems Full time
Job Description

As a Product Marketing Manager for Analytics, you will be responsible for championing the positioning, GTM strategy, and commercial enablement of our analytics solutions. This role involves working closely with product management to analyze market needs, ideal customer profiles, and continually crafting positioning and use cases to address relevant segments and industries.

The key to success in this role is a thorough understanding of sales enablement and Solution Selling. When not engaged in world-class marketing positioning and sales enablement, you will be working with product management on future improvements, modernizations, and use cases to drive long-term income for Milestone.

Main Responsibilities

  • Product Positioning and Go-to-market
    • Develop and implement robust product positioning, product marketing strategies, and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
    • Craft and refine messaging, product marketing collaterals, and enablement plans to ensure relevant and impactful go-to-market strategies.
    • Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges.
  • Lead Product Strategy and Performance
    • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
    • Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.
  • Launch Excellence
    • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
    • Partner with stakeholders across marketing, product management, and sales to ensure alignment in planning and activities.