Marketing Influencer Coordinator
3 days ago
About Us
Hummel A/S is a forward-thinking company that thrives on innovation and creativity. We strive to be a challenging, progressive, and innovative brand that attracts and retains the brightest minds from around the world.
Our MissionWe are looking for a creative, strategic, and results-oriented Marketing Influencer Coordinator to enhance our global brand presence and engage with our diverse influencer community.
Job Description- Influencer Collaborations: Identify and engage influencers whose audience aligns with our brand identity, values, and vision. Manage outreach, negotiation, and contract finalization to ensure successful collaborations.
- Building Relationships: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel. This includes organizing exclusive experiences such as event invitations.
- Event Planning: Plan and execute several influencer events each year, managing everything from initial concept to the day-of execution, ensuring a memorable experience for all participants.
- Influencer Strategy Development: Work closely with the SoMe Lead to develop a robust influencer strategy and take responsibility for its execution to ensure alignment with overall marketing goals.
- Performance Tracking: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
- Stakeholder Engagement: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.
- Global Experience: Experience with both micro, macro, and mega influencer marketing on an international scale.
- Event Planning Skills: Expertise in planning and hosting events that resonate with influencers and align with brand values.
- Data-Driven Approach: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
- Excellent Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
- Collaborative Spirit: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
- Passion for Sports and Influencer Marketing: A genuine interest in sports and influencer marketing, with a keen desire to stay updated on the latest trends in the field.
- Commercial Awareness: Understanding of how influencer marketing can drive sales and brand growth, with a focus on delivering measurable results.
- Self-Driven: Highly motivated, independent, and able to take responsibility for achieving key outcomes.
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