Marketing Influencer Coordinator

3 days ago


Århus, Århus Kommune, Denmark hummel AS Full time

About Us

Hummel A/S is a forward-thinking company that thrives on innovation and creativity. We strive to be a challenging, progressive, and innovative brand that attracts and retains the brightest minds from around the world.

Our Mission

We are looking for a creative, strategic, and results-oriented Marketing Influencer Coordinator to enhance our global brand presence and engage with our diverse influencer community.

Job Description
  • Influencer Collaborations: Identify and engage influencers whose audience aligns with our brand identity, values, and vision. Manage outreach, negotiation, and contract finalization to ensure successful collaborations.
  • Building Relationships: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel. This includes organizing exclusive experiences such as event invitations.
  • Event Planning: Plan and execute several influencer events each year, managing everything from initial concept to the day-of execution, ensuring a memorable experience for all participants.
  • Influencer Strategy Development: Work closely with the SoMe Lead to develop a robust influencer strategy and take responsibility for its execution to ensure alignment with overall marketing goals.
  • Performance Tracking: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
  • Stakeholder Engagement: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.
Required Skills and Qualifications
  • Global Experience: Experience with both micro, macro, and mega influencer marketing on an international scale.
  • Event Planning Skills: Expertise in planning and hosting events that resonate with influencers and align with brand values.
  • Data-Driven Approach: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
  • Excellent Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
  • Collaborative Spirit: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
  • Passion for Sports and Influencer Marketing: A genuine interest in sports and influencer marketing, with a keen desire to stay updated on the latest trends in the field.
  • Commercial Awareness: Understanding of how influencer marketing can drive sales and brand growth, with a focus on delivering measurable results.
  • Self-Driven: Highly motivated, independent, and able to take responsibility for achieving key outcomes.


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