Influencer Collaboration Specialist

4 days ago


Århus, Århus Kommune, Denmark hummel AS Full time

About Hummel

Hummel A/S is a leading sports brand that combines passion, creativity, and innovation to deliver high-quality products and engaging experiences. We believe in doing good while doing business, fostering an open, honest, and collaborative culture among our employees.

Our Culture

We are a dynamic and ambitious team that thrives on innovation, creativity, and teamwork. Our goal is to create a positive impact on our customers, partners, and the wider community, while driving business growth and success.

Job Description
  • Influencer Collaboration Management: Identify and engage influencers whose audience aligns with our brand identity, values, and vision. Manage outreach, negotiation, and contract finalization to ensure successful collaborations.
  • Relationship Building: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel. This includes organizing exclusive experiences such as event invitations.
  • Event Planning and Execution: Plan and execute several influencer events each year, managing everything from initial concept to the day-of execution, ensuring a memorable experience for all participants.
  • Influencer Strategy Development: Work closely with the SoMe Lead to develop a robust influencer strategy and take responsibility for its execution to ensure alignment with overall marketing goals.
  • Performance Analysis: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
  • Internal Collaboration: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.
Key Requirements
  • International Experience: Experience with influencer marketing on an international scale.
  • Event Planning Expertise: Expertise in planning and hosting events that resonate with influencers and align with brand values.
  • Data-Driven Decision Making: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
  • Creative Problem-Solving: Ability to think creatively and develop innovative solutions to complex problems.
  • Strong Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
  • Teamwork and Collaboration: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
  • Passion for Sports and Marketing: A genuine interest in sports and marketing, with a keen desire to stay updated on the latest trends in the field.
  • Results-Oriented: Highly motivated, independent, and able to take responsibility for achieving key outcomes.


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