Digital Marketing Operations Director
1 month ago
**About Us:** Templafy is a cutting-edge document generation platform that automates all document creation across organizations, eliminating manual work and enabling companies to drive governance, efficiency, and business results.
We support millions of users and empower over 800 enterprise customers, including renowned names like KPMG, IKEA, and BDO. Our innovative platform has raised over $200 million in funding from top investors.
Job Description:We are seeking a highly analytical and detail-oriented Digital Marketing Operations Director to join our Demand Generation team. This role will play a critical part in maintaining and optimizing our marketing efforts across various digital channels.
The ideal candidate should have hands-on experience with email marketing, nurture programs, and campaign execution, as well as a strong understanding of digital marketing channels and best practices for campaign optimization.
- Email Marketing & Nurture Flows:
- Build, execute, and manage email marketing campaigns targeting different customer segments.
- Develop and implement engagement programs (nurture flows) to nurture leads through targeted, automated marketing based on lead score or behavior.
- Ensure email campaigns align with Templafy's overall marketing strategy, maintaining consistency in tone and messaging.
- Monitor and optimize key email performance metrics, including open rates, click-through rates, and conversion rates, using A/B testing and segmentation strategies.
Campaign Management & Optimization: Support the team in optimizing multi-channel marketing campaigns across digital and physical channels to promote demand and lead generation.
- Ensure leads and opportunities are correctly attributed to the respective campaigns to facilitate ROI analyses and reporting.
- Continuously optimize campaign performance by analyzing key metrics, adjusting targeting, and testing new creative and messaging strategies.
Estimated Salary: The estimated salary range for this position is $95,000 - $120,000 per year, depending on location and qualifications.
About Templafy: Templafy is a workplace of belongingness, where every employee has a voice, dares to speak up, and is heard. We prioritize creating an inclusive environment that allows all employees to feel they belong regardless of their background or status.
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