Marketing Insights Scientist

2 days ago


Copenhagen, Copenhagen, Denmark Kayak Full time
About the Role

We are seeking a highly skilled Senior Data Scientist to join our Marketing Measurement team. As a key member of the team, you will play a critical role in driving business growth through data-driven insights.

Your primary responsibility will be to develop and implement data-driven strategies to optimize marketing efforts. This will involve designing and executing experiments, developing advanced analytics techniques, and building scalable solutions to support data analysis and visualization.

You will also mentor junior scientists and collaborate with team members to ensure timely delivery of high-quality work.

Key Responsibilities

Key responsibilities include:

  • Designing and executing experiments to measure marketing effectiveness.
  • Developing advanced analytics techniques to measure and optimize marketing spend.
  • Building scalable solutions to support data analysis and visualization.
  • Mentoring junior scientists and contributing to a collaborative team environment.
Requirements

To succeed in this role, you will need:

  • An advanced degree in Data Science, Statistics, or a related field.
  • Proven experience with data manipulation, SQL, and programming languages like Python and R.
  • Strong storytelling and presentation skills to communicate with business partners.
  • Experience with experimentation methods, causal inference, and marketing science measurement methodologies.
What We Offer

KAYAK provides a comprehensive benefits package, including:

  • Flexible work arrangements, allowing you to work from anywhere up to 20 days per year.
  • A focus on mental health and well-being through company-paid therapy sessions and subscription to Headspace.
  • Paid parental leave and generous vacation time.
  • Development opportunities, including Leadership development and access to e-learning resources.
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