Game Development Strategist

1 day ago


Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

Job Overview

The LEGO Group is seeking a skilled Game Development Strategist to lead the charge in developing strategic challenges and reward systems that amplify creator engagement and drive success within the LEGO ecosystem.

About the Role
  • This role involves designing and delivering strategic challenges, missions, and incentive programs to inspire and engage our global creator community.
  • You will be responsible for leading the end-to-end management of incentive programs, aligning them with business goals and creator needs.
  • You will define success metrics, analyze program outcomes, and optimize for greater impact.
  • Establishing strategic partnerships with external partners to amplify incentive program impact is also a key responsibility.
  • Collaborating with marketing, product, and operations teams to promote and implement initiatives is essential.
  • Staying up-to-date with industry trends and best practices in gamification and creator incentives is crucial.
Requirements
  • You have experience designing and managing incentive programs, focusing on gamification and creator engagement.
  • You have a strong understanding of motivational drivers for creators and effective reward systems.
  • You can strategically plan, scale programs, and align them with business goals.
  • You are an expert in non-monetary incentives, digital badges, and managing external partnerships.
  • You possess excellent communication and partner management skills for engaging creators and teams.
  • You have an analytical and creative problem-solving approach to track performance and optimize initiatives.

This is a position based in Copenhagen, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.



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