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Website Optimization Lead
3 weeks ago
About the Role
We are seeking an experienced Website Manager to join our marketing team at Lunar Denmark. As a key member of our team, you will be responsible for leading our online growth strategy and driving incremental growth through data-driven strategies and tactics. The successful candidate will work closely with internal specialists within front-end development, data & analytics, content, CRM, creative teams, and external agencies to drive growth and take our online presence to the next level.
Key Responsibilities:
- Lead and own all global Lunar storefronts on lunar.app and all app stores across DK, SE & NO, for both consumer and business verticals.
- Ensure a best-in-class online user experience and design for presenting Lunar's brand, products, and propositions, while converting visitors into new users.
- Responsible for developing our online storefronts as a growth channel and increasing new user acquisition from our websites and app stores.
- Driving a test-and-learn and A/B testing agenda for online storefronts to secure insights and foster incremental growth.
- Developing and planning growth and data-driven strategies for all online storefront-related areas in collaboration with internal specialists, the creative team, as well as external agencies.
Requirements:
- Strong communication, project, and stakeholder management skills.
- Clear understanding of effective online growth strategies and tactics as well as a strong overall marketing acumen.
- Data-driven decision-maker with a knack for optimizing conversion rates and the user journey.
- UX and website optimization experience, with knowledge of web design concepts (non-designer).
- Being the one who sets the direction for our online presence - and translates business goals into measurable KPIs.
- Experience with website, e-commerce, and content management and proficient in digital marketing tools, with a focus on website development and optimization; however, no coding is required.
