Experience Product Marketing Manager for Robotics Innovation
14 hours ago
Teradyne Inc., a pioneering technology company, proudly owns Universal Robots, the trailblazer in collaborative robotics. Our mission is straightforward: 'Automation for Anyone. Anywhere.'
We envision a world where humans work alongside robots, not like them. With over 75,000 cobots installed worldwide, we're already making a tangible impact. As we strive to bring our technology to companies of all sizes globally, we're driven by a passion for innovation, collaboration, and growth.
Your Key Responsibilities- Create Compelling Storytelling Elements
You'll craft captivating messaging and narratives for our Cobot products, showcasing their value and benefits to various audiences. This will involve developing new content, refining existing materials, and ensuring consistency across all touchpoints.
Leverage Subject Matter ExpertsYou'll work closely with experts from diverse disciplines to ensure that our marketing efforts accurately capture the essence of our offer. By doing so, you'll help people both inside and outside our organization grasp the significance of our products.
Design and Execute Product Launch PlansYou'll be responsible for designing product launch marketing plans and coordinating their execution with fellow Marketing team members. Your goal will be to create buzz around new launches and revitalize interest in existing products.
Scope and Execute Demand Gen ActivitiesYou'll work collaboratively with the marketing organization to define and execute demand generation activities targeting end-users or partners as needed. Your role will be crucial in driving engagement and conversion.
Create Enablement MaterialYou'll develop training and enablement materials for sales and marketing teams, positioning yourself as an advocate and evangelist for our products within the organization.
Set Performance Targets and Report ProgressYou'll establish clear business objectives for your activities and report on performance and learnings, enabling data-driven decision-making.
Pursue Creative OpportunitiesYou'll continuously seek innovative ways to communicate the value of our software and Cobot products to various stakeholders, identifying fresh approaches to address automation challenges.
About You- Tech Industry Experience
Ideal candidates possess experience working in technology companies with a B2B focus. A strong understanding of hardware and software intersections is essential, as well as the ability to articulate the value proposition of mixed-domain products.
Product Marketing ExpertisePrevious experience in product marketing, including content creation, campaign development, and hands-on demand generation activities, is highly desirable.
Project Management SkillsExcellent project management skills are required to handle multiple projects simultaneously and meet deadlines.
Stakeholder EngagementEffective stakeholder management abilities will allow you to collaborate successfully with various teams and departments.
Creativity and English ProficiencyA high level of creativity and full proficiency in English (both written and spoken) are necessary to excel in this role.
Location FlexibilityThe position can be based in Odense, Denmark, on a hybrid basis, or US East Coast, either remotely or on a hybrid basis, with an office in Ann Arbor, MI.
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