Digital Acquisition Strategist

5 days ago


Copenhagen, Copenhagen, Denmark Kayak Full time

KAYAK, a leading travel search engine, is seeking an experienced App User Acquisition Manager to support the growth of its global travel brands. As part of Booking Holdings (NASDAQ: BKNG), we operate a portfolio of metasearch brands including momondo, Cheapflights, and HotelsCombined.

As an 8-month parental cover freelancer, you will be responsible for driving app user acquisition through Onsite Get The App (GTA), App Store Optimization (ASO), and Deeplinking initiatives. This role reports to the Senior Director, App Acquisition, based in Copenhagen.

Key Responsibilities:
  • Manage and expand GTA program to drive web users to the app
  • Supervise creative production, monitor performance, and refine strategies for GTA
  • Own the Deeplinking program by improving coverage and enhancing user journeys
  • Grow ASO program by optimizing metadata and conducting A/B testing
  • Execute ad hoc app user acquisition projects

We are looking for an analytical problem solver skilled in using various App suites and AI, with a passion for travel and a collaborative mindset. If you thrive in a dynamic environment and are committed to delivering results-driven solutions, apply now.

Our Commitment to Diversity and Inclusion:

At KAYAK, we strive to create an inclusive workplace that fosters diversity and reflects the communities we serve. We welcome individuals from diverse backgrounds and perspectives to join our team.



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