Product Marketing Specialist

3 days ago


Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

Karo Healthcare, a rapidly expanding healthcare company, focuses on empowering consumers to make informed health decisions. With a diverse portfolio across multiple categories, including medical products, we own and operate over 80 brands globally.

The company is currently seeking a Brand Manager - Skin and Foot Health for its office in Copenhagen, Denmark. As a key member of the marketing team, you will be responsible for developing and executing local brand plans in collaboration with the local team, Swedish/Danish skin category team, and HQ marketing team.

  • Develop and execute local brand plans, including market research, insights, and communication strategies.
  • Collaborate with the HQ marketing team to achieve team goals and contribute positively to the team's overall performance.
  • Lead key areas such as marketing plans, market research/insights, and ATL and BTL communication.
  • Manage local A&P spend and category P&Ls.
  • Contribute to product and business development projects through close collaboration with local and global teams.
  • Identify and partner with local KOLs and healthcare customers to drive category knowledge, competitive insights, and solid business relationships.
  • Develop and execute local activities for brands in scope in collaboration with local sales team, Swedish/Danish skin category team, and HQ marketing.
  • Evaluate the effectiveness of promotional materials and activities (ROI).


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